For 25 years, we've grown our business into the industry leader by helping our clients grow theirs. Today, they include the leaders in virtually every category of business. We know what works, and we know what doesn't. We also know why.
What's more, many of the most innovative data marketing methods and techniques shaping the industry today were pioneered right here.
That's because, at ALC, we've elevated direct mail performance to new levels. To a science, in fact. The Science of Response.
For you, that means an absolute focus on clear, well-defined objectives; solid, targeted strategy; implementation you can count on; and benchmark reporting that leads to continuous improvement, campaign after campaign
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ALC’s Science of Response is a four-phase cyclical process that incorporates a unique combination of discipline and creativity. Each phase covers an integral part of successful data marketing:
Phase 1: Discovery
1. Customer Profile:What do your customers look like? What did they do to become customers? What else do we know about them?
2. Usage: What sources of data respond most productively to your offers? What mailers use your data most effectively?
3. Competitive Landscape: Who is your competition? What are they offering? Who are they appealing to?
4. Market Conditions: What are the current market conditions? How are they likely to impact performance? Obstacles they present? Opportunities they uncover?