For 25 years, we've grown our business into the industry leader by helping our clients grow theirs. Today, they include the leaders in virtually every category of business. We know what works, and we know what doesn't. We also know why.
What's more, many of the most innovative data marketing methods and techniques shaping the industry today were pioneered right here.
That's because, at ALC, we've elevated direct mail performance to new levels. To a science, in fact. The Science of Response.
For you, that means an absolute focus on clear, well-defined objectives; solid, targeted strategy; implementation you can count on; and benchmark reporting that leads to continuous improvement, campaign after campaign
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ALC’s Science of Response is a four-phase cyclical process that incorporates a unique combination of discipline and creativity. Each phase covers an integral part of successful data marketing:
Phase 2: Strategic Development
1. Objectives: What are the critical objectives necessary for us to achieve? What is the priority of each?
2. Strategy: What are the strategy initiatives that must be put into place to achieve the stated objectives?
3. Timing: What is the timeframe for implementation?
4. Metrics: What are the relevant metrics to measure performance against the goals?
5. Case Studies: For whom have we executed similar strategies? How? What were the results?