Performance
But uncovering fresh sources of productive names is only part of the story. You also need specific expertise in improving the performance of your data. The kind of expertise that not only yields more customers-but more profitable customers, high value customers, customers that come back over and over again. Customers you can build a profitable business around.
Too many list brokers operate as if coming up with new test recommendations is the goal. And while we'll eagerly match our new test recommendations against anyone's, our mission is to enable our clients to acquire new customers profitably.
Period.
And while new lists are certainly part of that equation, The Rest of the Story is equally important. Like research, market segmentation, data enhancement, database development, modeling, and all the other methods and techniques that can help you reduce your cost of new customer acquisition.
Which is why we devote as much time, attention and money to the design of tools, predictive models and systems specifically geared to eliminate those segments of your universe that don't produce results. And improve the response rates of those that do.
ALC offers our clients unlimited on-line access to Data Navigator, our proprietary, comprehensive data analysis and marketing system, specifically geared to enable direct mailers to uncover fresh sources of productive names, improve list performance, and save money on data acquisition.
Data Navigator provides the industry's most innovative systems and tools to insure that you always achieve maximum performance from the data you mail. For example, in Data Navigator, you'll find:
- Prolog -Condenses all of a client's list history and condenses it into a single multi-variable database that facilitates thorough analysis by more than two dozen of variables, including best and worst performers, performance by response rate, average order size, offer, $/order, $/M, ROI and others. (This report can be customized to the particular needs of each client.)
- SeasonAl -Our Seasonality Analysis which will ensure that you enjoy optimum performance from each file by mailing its most responsive time, or times, of year and frequency.
- QuadranAl -Our Quadrant Analysis which points to the refinement of selections and segmentation tactics that improve the performance of a marginal file.
- CircPlan -Our comprehensive, real-time circulation planning tool.
- Efficiency-We'll help you save money on data acquisition
- Productivity-We'll help you uncover fresh sources of productive names
