Productivity
When you work with ALC, you'll never be at a loss for fresh sources of productive data. If they're out there, we know them (even those that may not be currently on the market), thanks, in part, to DataQuest , our proprietary, on-line database of more than 48,000 unique data sources, with data elements you just won't find anywhere else. Like successful usage, unpublished selections, and patterns of change.
To uncover every potentially responsive name for your offer, your ALC Customer Acquisition Manager is supported by a research team dedicated to nothing but. A team with access to (and knowledge of) every commercial list and database in the country. Is there a comparable research capability in the industry? We couldn't find one. That's why we created ours.
And that's not all. ALC offers our clients unlimited on-line access to Data Navigator, our proprietary, comprehensive data analysis and marketing system, specifically geared to enable direct mailers to uncover fresh sources of productive names, improve list performance, and save money on data acquisition.
Data Navigator provides many of the industry's most innovative systems and tools to insure that you always have an adequate universe of highly responsive records to draw from. For example, in Data Navigator, you'll find:
- InsightTrac -The ALC Industry Trend Analysis that spotlights who's hot, who's not-and why.
- Litmus -The ALC On-Line Library of Direct Mail Samples providing vital clues about the marketing dynamics behind the creation of a file (as well as how well it should work for you).
- DM CatScan -Our Category Analysis that lets you know how you are doing against entire categories of data sources. So conclusions are not overly-influenced by a single entry. And so no important category is over-looked.
- Red Zone - Our Competitive Analysis that identifies and tracks what files your major competitors have placed continuations on.
- Reveal -Our proprietary modeling system for uncovering and evaluating fresh sources of productive names that have the greatest likelihood of success based on their multivariate affinity with your best-performing continuation files.
- Jewel -Our proprietary modeling capability that identifies nuggets of over-performing segments within a file you might not otherwise be able to mail.
The ALC Data Acquisition toolkit is unique in the industry. To learn more, click here.
- Performance-We'll help you improve data performance
- Efficiency-We'll help you save money on data acquisition
