What's a customer worth to you?
More than you may realize, we say. That's because the attributes that make your customers so attractive to you make them just as attractive to other marketers.
Who are those marketers? And how do you make sure you receive maximum value from the data you're providing them?
Over the past 25 years, ALC has built the number one data management business in the world by making a science of maximizing our clients' data management revenue.
- By insuring a continuous flow of new tests.
- By also making sure that these tests are coming from a broad range of direct marketers (and not just the obvious ones).
- By enhancing the performance of your data for other marketers (through modeling, innovative market segmentation and file enhancement, and the creation of new data products).
- By increasing volume commitments from your key users.
- And by not only stemming attrition (i.e. the fall-off of usage by current mailers), but reactivating the ones who used to market to your data, but no longer do.
It may not be rocket science, but it is a science.The Science of Response. And ALC is the master of it.
Is your customer data producing the bottom-line revenue it should? Let us tell you. We can index your file's performance against key revenue drivers for comparative files.
Once you've seen how you stack up against others in your category, we'll tell you how much money you are leaving on the table.
And, we won't just throw a number at you, either.
We'll build an analytical forecasting model for your data that accurately predicts your potential revenue.
We will conduct a thorough analysis encompassing virtually every detail of your transactional history to determine what's really driving your revenue.
We will look at your revenue trends year over year, your mix of primary and secondary market activity, your-test-conversion ratios, your average CPMs, a competitive analysis (with whom are you competing for list rental income), and 8 other variables in order to prepare a revenue projection that you can literally "take to the bank.".
And because our forecasts are based on hard data and clear assumptions, it allows for a complete reconciliation of the budget at the end of the year. Which leads to a continuously improving budgeting process year-after-year.
And that's not all. Once we have a solid budget, we create a detailed sales and marketing plan that synchs up with the revenue target and focuses on the key revenue drivers. It establishes the objectives for the year, along with timetables and accountability.
You review the plan. You approve it.
And then we execute the plan. Rigorously, aggressively, and completely. Plus, we report on our success against it on a regular basis.
Time to stop leaving money on the table? If so, read on, and learn more about how ALC can help you maximize the value of your customer data.
