ALC’s Science of Response
is a four-phase cyclical process that incorporates a unique combination of discipline and creativity. Each phase covers an integral part of successful list management.
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Phase 2: Strategic Development
1.Objectives: What are the critical objectives necessary
to achieve success? What is the priority of each?
2.Strategy: What are the strategic initiatives that
must be put into place to achieve the stated objectives?
3.Timing: What is the timeframe for implementation?
4.Metrics: What are the relevant metrics to measure performance against the goals?
5.Case Studies: For whom have we executed similar strategies? How? What were the results?