ALC’s Science of Response

 

is a four-phase cyclical process that incorporates a unique combination of discipline and creativity.  Each phase covers an integral part of successful list management.

 

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Phase 3: Plan Implementation


1.The Team: Who does the work? How does it get done? How are decisions made and executed?

2.Organizational Support: How does the organization support the efforts of the account management team?

3.Accountability: Who are the champions? Who owns which responsibilities? How is implementation performance evaluated?

4.Continuous Improvement: How do we ensure that things always get better? How do we respond to new input?