ALC’s Science of Response
is a four-phase
cyclical process that incorporates a unique combination
of discipline and creativity. Each phase covers an
integral part of successful list management.
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Phase 3: Plan Implementation
1.The Team: Who does the work? How does it get done? How are decisions made and executed?
2.Organizational Support: How does the organization support the efforts of the account management team?
3.Accountability: Who are the champions? Who owns which responsibilities? How is implementation performance evaluated?
4.Continuous Improvement: How do we ensure that things
always get better? How do we respond to new input?