ALC’s Science of Response
is a four-phase cyclical process that incorporates a unique combination of discipline and creativity. Each phase covers an integral part of successful list management.
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Phase 4: Reporting & Communication
1.Operational: How are messages communicated throughout the team and between you and your ALC Account Management Team?
2.Reporting: How do we keep you apprised of progress, problems, and opportunities as they present themselves? How and when do we prepare budgets, forecasts and projections?
3.Feedback: How are results, changes in the marketplace, unforeseen occurrences, etc. fed back into the discovery loop and accounted for in modifications to the strategic plan?