Client News
Barneys Assigns High-End Buyer File to ALC
Barneys New York Places High-End Customer File with ALC Data Management
Princeton, NJ, February 1, 2008 — Barneys New York, the emporium of style and gorgeous products, assigned list management of its point-of-purchase retail customers to ALC Data Management. Widely considered the most innovative fashion retail store in New York City, Barneys is also based in most of the nation’s shopping Meccas including Beverly Hills, San Francisco, Boston, Dallas, Las Vegas, and Seattle.
“ALC manages many blue-chip luxury consumer files which puts us in good company for cross-selling opportunities,” said Amy Choyne, Vice President Marketing of Barneys. “They have demonstrated the vast market need in many consumer categories for prospects that exhibit the same purchase patterns as the Barneys shopper.”
“While the typical Barneys buyer spends nearly $500 per visit, it’s what they order from the comfort of their homes that counts in direct marketing,” said Rob Odri, Client Marketing Manager of ALC. “Barneys high-end consumers fill many of their needs with a wide range of mid-ticket direct mail purchases in addition to their upscale must-haves.”
Known for its spectacular displays of the world’s top designers, Barneys showcases the latest fashions by Manolo Blahnik, Fendi, Givenchy, Marc Jacobs, Prada, Jil Sander, Diane von Furstenberg, and Ernest Sewn among many other superstars. Celebrity shopper sightings are commonplace at all locations and the store is frequently cited in movies and on television shows.
The company mails catalogs to select consumers intended to drive traffic to local store locations. Targeting wealthy, sophisticated shoppers, Barneys attracts one of the most well-heeled audiences in the country.
According to Mr. Odri, “They are discerning trendsetters who spend for the real thing to be first in fashion. Target them for all luxury goods and services, financial services, exotic travel offers, and of course, fine fashions.”
804,000 Barneys New York Buyers @ $120/M
804,000 Barneys New York Enhanced @ $120/M
Selectable by mail order buyers, customer age, religion, income, lifestyle interest, presence of children, child's age, donors, and credit card holders.
For more information on Barneys New York please contact Rob Odri at 609-580-2974.
1/31/2008 4:59:23 PM