ALC provides the data-driven and actionable insights you need to break through the noise in the marketplace, creating high-value relationships with your best customers and prospects.
With today’s consumer bombarded by more than 5,000 advertising, marketing, and promotional messages each and every day, it’s no easy task to get your target audience to take notice. But that’s exactly what ALC has been doing—and doing better than anyone else—for the last 35 years.
We’ve become the industry leader by developing and delivering the systems, tools, and expertise marketing organizations need to grow:
- To identify their best high-value customers and most attractive prospects
- Speak to them about the things they care about
- In a language they understand
- Via the communication channels they prefer
- At the moment they’re most likely to respond
That’s why our clients include the leaders in every category of business. From financial institutions to non-profit organizations, from retailers to catalog and ecommerce marketers, from magazine, newsletter and book publishers to broad-band media enterprises, from the travel sector to purveyors of high-end luxury goods and services, from B2B to B2C, and virtually every category in-between—ALC is the name our clients trust.
They’ve seen first-hand how data can help them break through the noise in the marketplace by making it personal. And how making it personal is the best way there is for them to reduce new customer acquisition costs, increase lifetime customer value, and improve the return on their marketing investment.
In the modern world, Data drives marketing. But how did this come to be? And is there such a thing as too much data? Check out the ALC infographic on the evolution of data. See where we’ve come, where we are going, and how you can use data to break through the noise in the marketplace by making your communications personal.