What’s even more effective than website retargeting? Multi-channel remarketing—via email, direct mail and social—based on the same website visitor browsing behavior that drives your display ad retargeting. It’s Remarketable.
Site retargeting is one of the most powerful new multi-channel marketing tactics in years. Why? Because the visitors to your website are telling you everything you need to know to close a sale: That they are interested in your company or your products or services (otherwise why would they bother?); what specific products they are interested in (in terms of pages they viewed); how long they spent on your site; and maybe even what items they put in their shopping cart.
So what’s the downside? Only this: Display advertising is not a very productive channel for driving revenue. A large percentage of the audience exposed to your banner ads won’t even register seeing them. And many others are just too busy or preoccupied at that moment to stop and pay attention. Which is why display ad response rates are measures in the hundredths or even thousands of a percent.
Email response rates, on the other hand, are generally measured in tenths of a percent. And direct mail—the king of all transactional channels—is often measured in full percentage points. Hundreds, if not thousands, of times more responsive than display.
And now, for the first time, through a privacy compliant, proprietary, ID mapping technology, ALC can enable you to leverage your web visitors’ browsing behavior in email, direct mail and even social media.
It’s called Remarketable. And it is remarkable. Here’s why: Remarketable allows you to:
- Reach back out to the 98 visitors out of every hundred who visited your site but did not buy or donate—regardless of whether or not they are known to you or unknown
- Communicate with them on your timetable
- Individually tailor special offers to them, based on their actual real-time browsing activity
- Integrate multi-channel campaigns that include direct mail, email, display advertising and social network marketing
- Build brand awareness via low-cost media, while generating actual sales or donations via the more productive channels
- Maximize your remarketing media spend through our proprietary media mix platform, The Efficient Frontier
To learn more about how you can put Remarketable to work to drive more revenue from your web traffic, contact: