Where there is a touch-point, there is a marketing opportunity. ALC will help you deploy low cost, high impact alternative media to boost your customer acquisition efforts and leverage the value of your first person data.
Insert media provides marketers the opportunity to reach consumers at the exact moment that they are riding the high of receiving a new purchase. This also happens to be the moment when they are most likely to make another purchase (it’s biology). Insert media is both complementary to other channels and represents a powerful standalone marketing channel in its own right.
Look to ALC Insert Media Specialists for expert advice and counsel on:
- Strategy—We’ll help you develop smart insert media strategy to target your best prospects, evaluate and test viable programs, and maximize your customer acquisition budget
- Analysis – We’ll evaluate both front and back-end response and measure it for each program against campaign objectives and pre-determined metrics
- Success – Roll-out with winners, locate more programs that deliver audience segments with similar or complimentary characteristics, and axe the losers
REVENUE GENERATION & ACQUIRING NEW CUSTOMERS!
ALC can help your company generate income through your own established resources.
Any direct mail that your company sends to customers and prospects represents an opportunity, containing the potential to produce revenue.
Our Insert Media Management team will show you how to take advantage of this opportunity by selling advertising space in your packaging to non-competing companies. This will allow you to generate additional advertising revenue and offset your existing overhead costs.
Find Out What Insert Media Can Do For Your Organization
Whether you want to add or expand an Insert Media profit center or create a successful customer acquisition campaign, ALC can help.