Build new profit centers, grow your customer base
With eBridge, you can develop a strategic marketing plan specifically designed to acquire new online customers profitably and maximize their value.
Imagine having a cost-efficient and effective turn-key capability to:
- Acquire new customers by enlisting other direct marketers to promote and sell their products
- Obtain opt-in e-mail addresses from its current postal customers
- Enhance, segment, and manage e-mail data for optimum marketing performance
- Monetize e-mail contacts through a strategic approach to the interactive marketing of internal ("house") offers, as well as outside (or 3rd party) offers
- Improve customer retention and value through database marketing
E-mail is intimate, interactive, fast, and flexible. It's also relatively inexpensive. It has proven to be a powerful medium for an organization to cultivate relationships with existing customers, subscribers, and donors as well as generate new ones. But most companies and organizations have only a small number of e-mail addresses for their postal records. And they're not truly leveraging those they do have. That's where eBridge comes in.