Mail at the perfect moment in time.
Reaching consumers or business owners at the right time with the right offer is critical to the success of a direct marketing campaign. That’s the concept behind Milestones. Achieving life's milestones is about celebrating significant accomplishments. And with each one, come new needs and desires.
Yet for years, marketers have primarily focused on finding customers based solely on what they’ve done in the past. Demographics and past transactions are valuable, yet not sufficient to reach the right people at the right time, when they are ready to buy. ALC Milestones identifies individuals based on where they are in life, what decisions they are likely to buy at that time, and who they are as a person — a newlywed, a new business owner, a high school grad.
Milestones reaches the right prospects at the right time:
- New Business Owners
- New Homeowners
- Engaged/Newlywed
- New Baby
- New Parents
- Empty Nesters
- Edvisors College Student Network (Postal & Email)
- Automobile Ownership Register
Milestones are life-changing events. If marketers time them right, they can reach prospects that are highly receptive to relevant offers. With Milestones, you can truly achieve this fundamental objective of direct marketing.