January 29, 2016 — PRINCETON, NJ — As an organization committed to helping entrepreneurs in developing nations lift themselves out of poverty, TechnoServe understands how to create strong markets that drive sustained business growth. Its work is rooted in the idea that hardworking people can generate income, jobs and wealth for their families and communities.
To help sustain their long-term mission and explore the potential opportunity to accelerate growth in 2016, TechnoServe needed to find additional sources of high-value donors. For that they turned to ALC, drawing on its years of success helping international relief organizations uncover fresh sources of prospective donors, improve response rates and improve donor retention. In addition to donor acquisition, ALC will provide TechnoServe with data monetization strategies and list fulfillment services.
On a tactical level, ALC’s talented team of data acquisition specialists will determine the attributes that make a strong TechnoServe donor. They’ll then apply those criteria to ALC’s proprietary research tools, using sophisticated analytics, modeling techniques, and a deep knowledge of international relief organizations to identify pockets of potential high-value donors.
“The first place we will start is to give TechnoServe an honest evaluation of the growth potential so that they can better align their donor acquisition goals to the reality of the marketplace and the pool of potential donors,” says ALC President and COO Susan Rice Rappaport. “By contemplating an investment in new donors for longer-term value, TechnoServe wanted to make sure they enlisted a partner that could provide the expertise and knowledge to ensure that they are investing wisely.”
Every year, TechnoServe helps transform the lives of millions of people, creating brighter futures for families in developing nations around the world. With help from ALC, the company hopes to transform millions more.
Founded in 1978, ALC has become the leader in the field of data-driven marketing through its innovative use of marketing information to help its clients grow, increase market-share and improve bottom-line profitability. With headquarters in Princeton, New Jersey, the company employs some 200 data marketing professionals in eight locations around the country, and provides both postal and digital data marketing solutions to the leaders in virtually every category of business. ALC was included on the INC. 500 list of fastest-growing companies in America for three consecutive years.
For more information, visit www.alc.com.
TechnoServe is a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries. They help grow strong markets that create income and jobs in poor communities, and by linking people to information, capital and markets. Their work is rooted in the idea that hardworking people can generate income, jobs and wealth for their families and communities. With more than four decades of proven results, TechnoServe believes in the power of private enterprise to transform lives.
For more information, visit www.technoserve.org
Susan Rice Rappaport
President & COO, ALC