Gregg Galletta Named President of ALC Digital Division
PRINCETON, NJ – ALC, Inc. (www.alc.com), the industry-leading data marketing services provider, has named Gregg J. Galletta President of Footprint, ALC’s digital data marketing division.
Mr. Galletta joined ALC in 2014 and has been a major force in driving the rapid development of the company’s digital capabilities, which include Campaign Management, and its proprietary Match Partner Network (MPN), Digital Audiences (www.alcdigital.com) and Remarketable, a multichannel retargeting platform.
“2015 was a very good year for our digital business,” states Donn Rappaport, ALC’s Chairman and CEO, “and under Gregg’s leadership, we expect that momentum to continue throughout 2016.”
In 2013, ALC sold its successful digital marketing venture, Empathy Lab, to EPAM, a billion-dollar NYSE-traded public company. “The exit was a home run,” explains Mr. Rappaport. “But it put us in a position where we had to restart our digital business.”
With Mr. Galletta playing a pivotal role in business development, the company is back on a fast-growth track.
“Gregg is a very strong problem-solver,” continues Rappaport. “He has demonstrated a unique ability to spot, recruit and manage good talent, and then forge a spirit of teamwork that recognizes no obstacles and just gets things done. In my opinion, that’s one of the key things that has enabled us to really kick our digital business into high gear.”
“What most attracted me to ALC was their 38 years of knowledge and experience in Direct Marketing, their proprietary data assets and deep relationships with leading brands and publishers,” said Mr. Galletta. “I immediately recognized that ALC was poised to play a pivotal role in the marriage of offline and online data-driven marketing. Combine that with a maturing market where marketers are fully embracing the convergence of traditional and digital marketing, and I am confident we will continue to experience rapid growth.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.