PRINCETON, NJ – ALC, the largest privately held direct marketing/data targeting company, introduced ALC Digital Audiences today, a next generation audience database. ALC Digital Audiences is a massive new database that enables marketers to target those Americans who drive the vast majority of purchase decisions. With ALC Digital Audiences these influential people can now be reached through digital display, mobile, video, direct mail and email. The Digital database was built with more than one billion points of “ground-truth” data associated with known individual characteristics, not inferred assumptions, as is the case with most online databases. The unprecedented depth of data contained in ALC Digital Audiences enables marketers to deliver more relevant messages, to more precise targets, through more channels and thus improve campaign ROI. Marketers can also use it for online modeling and digital audience enhancement to improve the effectiveness of other targeting activities.
The ALC Digital Audiences database was painstakingly developed during the past 18 months to establish the most thorough understanding of America’s powerful and influential, using first party data, transactional behavior, public records and a wealth of exclusive data sources. Each data source was rigorously assessed for its accuracy and efficacy, which aligns with ALC’s core belief that “all data is not created equal.”
ALC Digital Audiences is comprised of four primary audience categories and 540 segments: Wealthy Americans (with 33MM online IDs); Business Leaders (with 140MM online IDs); Healthcare Professionals (30MM IDs); and New and Expectant Parents (6.6 million IDs). All ALC Digital segments are now available through the major digital data exchanges, such as Oracle/BlueKai, eXelate and Lotame and can also be directly synced with most platforms. Additionally, ALC is offering digital data licenses and custom audiences.
Fran Green, ALC President and chief architect responsible for building the ALC Digital Audiences database said, “Online marketers haven’t had this depth of audience insights in the past. Traditional online audience databases leverage inferred data, which focuses on clusters rather than individuals, or they can utilize thin lists that are often comprised of modeled data. With ALC Digital Audiences, digital marketers can finally have precision and scale.”
Gregg Galletta, SVP & GM of ALC Digital, added, “Having spent more than a decade immersed in the digital/data ecosystem, I can say that ALC Digital is an important step forward for the industry and will help marketers more effectively motivate people individually and audiences collectively to act, engage and buy.”
With such challenges in the digital marketplace as escalating costs, declining response, limited reach, viewability issues, and channel fragmentation, the receptivity among digital media buyers to ALC Digital Audiences is expected to be huge. For more details on ALC Digital Audiences, visit www.ALCDigital.com