PRINCETON, NJ – ALC, Inc. (www.alc.com), the industry-leading data marketing services provider, continues to bolster its Smart Data Solutions division by bringing Bob Scott on board as Vice President of Business Development. He will lead the integration of their digital and offline data, and provide added value for its national brand clients.
Mr. Scott arrives at ALC with an impressive background, including over 20 years in the database marketing industry with companies such as Dun & Bradstreet and Experian. In his previous roles, which include VP of Vertical Markets and VP of Global Strategic Accounts, Mr. Scott excelled at developing strong relationships with key contacts in the C-suite across verticals including the financial, telco, cable, and energy sectors.
In his new role at ALC, Mr. Scott will draw on his extensive experience working with major brands, to unify the company’s comprehensive suite of Smart Data Solutions and create a more holistic approach to addressing today’s key marketing challenges.
“What excited me most about ALC was the extensive suite of products and solutions, combined with a 40-year history of delivering stellar results to national brands in every category,” said Mr. Scott. “I see tremendous opportunity to leverage our expertise and offer a more unified, strategic approach to help marketers tackle their most pressing data challenges.”
“As our digital footprint expands, we’ve identified numerous ways to integrate the power and responsiveness of traditional direct marketing with the immediacy of digital – and the common thread that connects these worlds is data,” remarked Fran Green, President of Smart Data Solutions. “Bob brings a wealth of experience to our team and will undoubtedly take us to the next level in becoming an indispensable provider of comprehensive smart data solutions for our clients.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.