From March 11th to the 13th, ALC attended directXchange by NEMOA. The 2015 Spring conference was held in Boston, with over 420 marketing professionals in attendance. ALC was a Silver Sponsor for the event, which was both an informative and controversial conference focused on driving revenue. The speakers and sessions provided an overview of channels – websites, call centers, stores – and the different theories, techniques and tactics that drive meaningful traffic through marketing efforts. Supporting case studies and real life stories were shared, ideas were discussed, and all while maintaining focus on the primary goal- driving revenue.