PRINCETON, NJ – ALC, Inc. (www.alc.com) announced today that has been selected to handle data management duties for all Distinctive Apparel titles, including the catalog retailer’s two newest titles: TravelSmith and Chasing Fireflies, effective immediately.
Founded in 2011 in Randolph, MA, Distinctive Apparel Inc. operates as an online and catalog retailer of women’s, men’s and children’s apparel marketed under several different brands. Distinctive Apparel serves as the parent company of Chadwicks of Boston, Metrostyle and The Territory Ahead, and recently acquired TravelSmith and Chasing Fireflies.
ALC had already previously partnered with DAI on the management of the Chadwicks, Metrostyle and The Territory Ahead data, and is currently the primary data monetization partner for Chasing Fireflies. With the acquisition of their two newest titles, Distinctive Apparel has decided to consolidate all of their data management with ALC.
The industry-leading data marketing services provider will be working closely with Distinctive Apparel in a data monetization capacity, where they will be managing all five of the retailer’s titles and utilizing their proprietary data management platform to analyze revenue opportunities and maximize the value of the individual titles, as well as the DAI Corporate Masterfile.
“We are pleased to be working with the ALC team again”, says Amy Pomeroy, Senior Manager Direct Marketing at DAI. “Their attention to detail and proactive approach to account management is outstanding. They offer us a partnership in achieving the goals for our brands that we truly appreciate.”
“We are looking forward to working with the team at DAI again” said Bruce Kimmel, VP Data Management at ALC. “With the acquisition of TravelSmith and Chasing Fireflies, the depth of the data, and the opportunities to create unique, targetable segments has greatly increased”.
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.