ALC, Inc. (http://www.alc.com), an industry-leading data provider, today announced it has expanded its partnership with LiveRamp™, the leading provider of data connectivity and onboarding services, and a specialist in connecting digital marketing platforms and data providers.
The deepened relationship with LiveRamp enables ALC to broaden distribution of its syndicated and custom audiences, and expands distribution to social networks and premium publishers in LiveRamp’s partner ecosystem. Brands can now benefit from greater access to ALC’s consumer and business marketing information within their preferred digital marketing platforms.
In addition to increasing access to ALC’s third-party data, LiveRamp makes it safe and easy for brands to activate their first-party data sets, including CRM and point-of-sale transaction data, for use in digital marketing campaigns.
“Marketers are looking for ways to boost lift without adding layers of complexity,” said Anneka Gupta, chief product officer at LiveRamp. “They want the ability to quickly target audiences built from first and third-party data in the same platforms they use every day.”
“The accessibility of our data is paramount and this expanded relationship with LiveRamp will really enable us to provide increased access to our third-party data for brands across all of their preferred digital marketing platforms,” said John Whitmore, vice president of Digital Audience Solutions for ALC Digital.
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit http://www.alc.com.
LiveRamp connects more than 350 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com.