More Clients Sign On, Team Expands
Date: September 21, 2015
PRINCETON, NJ — ALC, the leading privately held data targeting company, today announced the further expansion of its digital business unit. One Spot, Netmining, Neustar and Annalect are a few of the new companies to license ALC Digital Audience data, which includes ALC B2B, Wealth Window, Newborn Network and ALC MD+.
According to Gregg Galletta, SVP & GM/ALC Digital, “It’s clear that the marketplace has responded to ALC’s differentiated ‘Real World Data,’ and the performance it drives. We’re overjoyed to be adding so many highly respected companies to our client roster.”
To maintain momentum, the ALC Digital Audience’s group has expanded with the hiring of John Whitmore. Mr. Whitmore is a veteran of the digital media, advertising technology and programmatic space, having worked for leading companies like [x+1], Conversant, Bizo and Omnicom. Whitmore joins ALC as Vice President of Audience Sales and will enhance ALC’s commitment to uniting offline data with digital media to improve its clients’ customer acquisition, retention and branding efforts.
In addition to ALC Digital Audience’s expansion, ALC continues to grow its Match Partner Network, ALC’s proprietary network that enables publishers and marketers to maximize revenue from their existing traffic and email registrations.
To help service this growing ALC business, Anthony DiSanzo, has been appointed Sales Manager, Match Partner Network. Mr. DiSanzo comes to ALC with over 10 years of digital marketing experience, working on both the publisher side (Gannet, Snagajob) and targeted ad networks (Marchex/IndustryBrains, InvestingChannel). DiSanzo brings to clients a comprehensive understanding of the digital marketing ecosystem, including display, targeted email, mobile, search engine and social marketing components.
Galletta added, “We are thrilled to be bringing this caliber of talent to our team. The addition of John and Anthony reinforces ALC’s dedication to pioneering digital data space and providing superior support to new and existing clients.”
ALC is the industry’s leading privately held direct and digital data marketing solutions provider. Founded by Donn Rappaport in 1978 and headquartered in Princeton, NJ, the company operates 7 sales and account management offices in the U.S. ALC enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.