Product improves match rates from offline data to online IDs by 50% or more
PRINCETON, NJ – July 11, 2017 – The LexisNexis/ALC partnership has yielded another breakthrough product: Link2Me MatchBooster. MatchBooster dramatically improves the device match rates that most organizations achieve when they digitize their offline data. The net result is greater audience scale, enhanced performance, and increased revenue.
In dozens of tests, MatchBooster increased device match rates by 50% or more at an individual level. MatchBooster leverages LexisNexis’ linkage technology and vast data warehouse, including over 1.5 billion email addresses – information available for the first time for marketing purposes. ALC also employs proprietary data assets and aggregation techniques to ensure maximum data accuracy prior to online matching.
Lori Magill-Cook, ALC Executive Vice President, stated, “The most important elements in digital onboarding are scale and accuracy. MatchBooster positively impacts both. It’s exactly the kind of timely and progressive solution today’s savvy marketers need.”
Data owners will use MatchBooster as a pre-process before sending their data to an onboarding partner. Up to 10 hashed emails are appended to each submitted record before the file is returned to the marketer. MatchBooster can accommodate offline data sets of up to 300 million records with fast turnaround that does not impede speed-to-market.
Match Booster joins Remarketable, Match Partner Network and ALC Digital Audiences as the latest in a series of digital product debuts from ALC. “We’re focused on bridging the gap between online and offline,” stated Fran Green, President of ALC Smart Data Solutions. “With data being the fuel behind all marketing efforts, we’ll continue to develop products and services that create meaningful connectivity and integration between these worlds.”
Companies interested in MatchBooster can learn more and schedule a test by contacting Lori Magill-Cook directly at 609-580-2777 or via email at Lori.Magill-Cook@alc.com.
ALC is the industry’s leading privately held direct and digital data marketing solutions provider. Founded by Donn Rappaport in 1978 and headquartered in Princeton, NJ, the company operates 7 sales and account management offices in the U.S. ALC enables its roster of blue-chip clients – including the leaders in virtually every business sector – to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.