ALC, Inc. (www.alc.com), the industry-leading data marketing services provider, announced today that they have been retained by Our Wisconsin Magazine to manage the publication’s list of 95,000 paid subscribers. They will also be utilizing their proprietary data management platform to monetize the publication’s data and maximize its value. New to the market, Our Wisconsin Magazine is a bi-monthly publication launched in 2013 that showcases “everything that is great about living in The Badger State.”
Our Wisconsin is a self-described “reader-written” publication that strives to be different. Our Wisconsin readers are highly involved and take pride in a sense of strong community and affinity. They have a renewal rate of 70% and the vast majority of subscribers reside in Wisconsin, with only 10% of subscribers living out-of-state.
In its Treasure Hunt Contest, two new cars and two new boats have been given away. Readers search parks statewide for a key to win and clues are given in every issue. It is part of the fun and energy mixed in with feature stories that focus positively on the people of Wisconsin.
The Our Wisconsin audience, at an average age of 69, is married with active lifestyles that include interests ranging from gardening and cooking, to exercising and outdoor sports. The majority of subscribers are homeowners and, with an average income of $65,000, they are avid direct-response shoppers, frequent specialty retail stores and actively engage in home improvement and home decorating projects. They also enjoy foreign and domestic travel and partake in activities like hunting, fishing, and attending sporting events.
“Readers of regional lifestyle magazines demonstrate passion and loyalty,” says Kerry Fischette, Vice President of Data Management at ALC. “A mature audience that are ideal prospects for a variety of philanthropic appeals as well as health, gardening and publishing.”
“The ALC team understands our audience and has a go-to market strategy,” said Michael Beno, Editor/Publisher of Our Wisconsin Magazine. “With the roster of specialty titles under their portfolio, we are confident in their ability to achieve growth on our behalf.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. ALC’s proprietary customer acquisition and data monetization platform deploys leading-edge data marketing products and practices to enable its clients-including the leaders in virtually every category of business-to grow, increase market share and maximize bottom-line profitability through the innovative use of data. The company employs some 200 data marketing professionals in its Princeton, NJ headquarters and in eight sales, marketing and account management locations around the country. Over the past 38 years, ALC has generated more than $4.6 Billion in NET incremental data monetization income for its clients and partners. For more information, visit http://www.alc.com and http://www.alcdigital.com.