PRINCETON, NJ – Industry-leading data marketing services provider, ALC, Inc. (www.alc.com), has hired Rick Landsman to serve as the company’s new Chief Technology Officer.
Mr. Landsman comes to ALC with an impressive background in the internet advertising industry and has extensive experience leading multiple groups in engineering, database processes, and quality assurance. Prior to joining ALC, Mr. Landsman served as the Senior Vice President of Engineering at [x+1], a digital marketing hub provider. Before that, he was Vice President of Product Technology at Velti, a mobile marketing and advertising technology company.
In addition to being a pioneer of the digital marketing world, Mr. Landsman is an accomplished inventor, having been awarded 12 patents for developing intelligent advertisement delivery systems, including 10 in the United States and 2 international patents.
In his new role at ALC, Mr. Landsman brings with him invaluable experience in the digital advertising arena, which will aid him in leading the initiative to grow ALC’s ever-expanding suite of digital solutions. His leadership and expertise will further solidify ALC’s position as a leader in digital marketing technology and will help facilitate valuable relationships across all digital and physical channels.
“I am excited at the opportunity to join ALC, the industry leader in providing the technologies and services that bridge the online digital world to the offline, physical world,” Mr. Landsman stated. “My two-plus decades in internet advertising and marketing, where a major focus of mine has been personalizing the user experience, has culminated in finding a company that shares my vision of creating win-win-win scenarios for publishers, brands and users,” he continued. “With ALC I finally have an opportunity to truly focus on the person, and not just their devices – which is still the norm in online advertising.”
“The depth and breadth of Rick’s experience and accomplishments could not be a better fit to lead ALC Digital’s technology team in executing our vision to converge ad, data and market tech,” said Gregg Galletta, president of ALC Digital. “I am thrilled to add Rick to our team and look forward to working with him in continuing to build a world class technology and product team.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.