PRINCETON, NJ – ALC, Inc. is proud to announce that Fran Green, President of ALC Smart Data Solutions, has been named a 2017 Silver Apple honoree by the Direct Marketing Club of New York.
“Data is fascinating, and it’s constantly evolving. I always have something new to learn,” said Green, who has been with ALC since 1978, where she has exhibited a strategic understanding of data, marketing, and client needs to drive results. “This is a field that continues to attract data innovators, and some of the smartest people I’ve ever met. To be recognized by this amazing group of peers makes this a really special honor.”
Throughout her time at ALC, Green has served a number of roles including data manager, product developer, leader, revenue generator, visionary, role model, and innovator, said Donn Rappaport, ALC’s CEO.
“One of the toughest challenges in business is fielding the right people in the right positions on your team,” said Rappaport. “Over the years, Fran has played almost every position there is at ALC. And she’s performed magnificently in each. She is the secret behind ALC’s record of innovation and success in all things data. This is certainly an honor she deserves.”
The Silver Apple honors individuals who have made outstanding contributions during a career spanning at least 25 years in the fields of direct, digital, and data-driven marketing. This is the thirty-third year of the DMCNY’s award, which is celebrated during a gala event that serves as a fundraiser for scholarships awarded to marketing students at local colleges and universities.
“We come together to celebrate Silver Apples honorees – precisely because of the special contributions each of them have made to the practice and advancement of our field,” said DMCNY President Paulette Oliva, executive vice president and founding member of Merit Direct.
The Silver Apples Gala will be held on Thursday, November 16, 2017 in Manhattan. For more details, a full list of honorees, and to register to attend, please visit DMCNY.org.
Founded in 1978, ALC has grown to become the industry’s leading privately-held direct and digital data marketing services provider. Headquartered in Princeton, New Jersey—and operating sales, marketing, and account management offices in New York City, Tarrytown, Minneapolis, Dallas, and San Francisco—the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.