PRINCETON, NJ (April 13, 2015) – ALC, the nations’ leading independent data marketing services provider, wants marketing organizations to know that data is their best bet to break through the noise in the marketplace.
The company’s new website, www.alc.com, which launches today, proclaims that “It is data that will enable an organization to identify its best customers and prospects, and speak to them in a language they understand, about the things they care about, via the communications channels they prefer, at the moment they are most likely to take action.”
ALC Chairman & CEO, Donn Rappaport, notes that the average American is on the receiving end of more than 5,000 messages every single day. “It’s just too much he says. We are living in times marked by fierce competition, an abundance of look-alike products, multiple-marketing channels and fickle customer loyalties. Marketers have got to recognize that their success is ultimately a function of their ability to break through the noise and establish high-value connections with both their customers and the prospects they would like to turn into customers.”
“And it is the data,” he adds, “that can empower a marketing organization to not only target the right audience, but also to demonstrate to them a genuine understanding of who they are…a commitment to calm their anxieties…and the ability to fulfill their wants and needs and desires.” In other words, to “Make It Personal.”
ALC provides a comprehensive suite of off-line and digital data marketing services to the leaders in virtually every business category—they’ve come to rely on ALC’s strategic thinking, proven expertise, and results-based systems and tools to help them grow, increase market share and improve bottom-line profitability through the innovative use of marketing data.
The new website was conceived, designed and produced by Sharkey Advertising (www.sharkeyadvertising.com).