Adds Seasoned Firepower to Donor Acquisition Team
With a client portfolio that includes many of the country’s leading non-profit organizations, ALC, Inc. strengthened its donor acquisition team with the addition of Alicia Abels as Vice President, Data Acquisition. Alicia will be responsible for working with ALC’s nonprofit clients to identify critical new sources of potential donors, improve donor performance, and increase ROI on their donor acquisition marketing efforts. She will play a key role in providing ALC clients with data performance analysis, targeted multichannel donor acquisition strategies and circulation planning.
“Alicia Abels is a well-known and highly respected direct marketing professional,” states ALC President & COO, Susan Rappaport. She enjoys an enviable reputation among her nonprofit colleagues for creative problem solving, a relentless focus on measurable bottom-line results and tireless attention to detail. I have no doubt she will be an invaluable addition to our donor acquisition team.”
Background on Alicia Abels
Previously a Vice President at Trinity Direct, Ms. Abels brings 16 years of direct marketing experience to ALC. Her clients included Children’s Miracle Network, The Smithsonian Institute and Catholic Charities, among others.
Founded in 1978, ALC has grown to become the leader in the field of data driven marketing. Headquartered in Princeton, New Jersey, the company employs some 200 data marketing professionals in eight locations around the country. It provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.