Linda Wells, the founder of Allure magazine and longtime beauty editor, has reached an agreement to produce content for several of Hearst’s most prestigious publications – including Elle, Harper’s Bazaar, Marie Claire, and Town & Country.
Wells will create a 12- to 16-page report that will run in the September issue of the aforementioned Hearst publications, as a supplement to the beauty coverage that already exists in those titles.
“We like having big, influential voices being part of our brands,” remarked Michael Clinton, the president of marketing and the publishing director at Hearst Magazines, in an interview with WWD.com. “It’s like in a symphony orchestra with a guest performer,” he continued. “If Yo-Yo Ma is performing, it doesn’t take away from the symphony but it adds an extra punch.”
Wells’ report will include beauty trends, essays and photography, and is likely to eventually appear on Hearst’s digital network, as well as some of their other titles that publish beauty content, like Cosmopolitan and Seventeen.
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