PRINCETON, NJ – With the addition of Jill Amato, a highly-regarded non-profit data acquisition specialist, ALC, Inc. (www.alc.com), the industry-leading data marketing services provider, has signaled its expansion into the growing field of performing arts.
With over 10 years of experience in direct marketing, Ms. Amato has worked directly with several top visual and performing arts organizations, including the Metropolitan Museum of Art (Concert and Lecture Series), Big Apple Circus, and New Victory Theater, as well as Broadway shows like Les Misérables, Matilda, Fiddler on the Roof, and Mary Poppins. In her time working with Enertex Marketing, a firm which specializes in direct marketing for the arts, Ms. Amato rose to the position of Manager of Client Services, where she helped clients increase ticket sales, donations, and response rates.
Ms. Amato’s extensive experience in data analysis, particularly in the areas of response and demographic analysis, is one of the many key attributes she is eager to bring to the Data Acquisition team at ALC, where she will continue to work with clients to create direct marketing campaigns and conceptualize new ways in which to develop their marketing techniques and grow their audience.
In her new role as Senior Account Director, Ms. Amato brings with her a strong focus on keeping the clients’ best interests at hand, a philosophy that will suit her well in working closely with the marketing and development departments of non-profit and for-profit organizations alike.
“I look forward to being able to offer ALC’s multichannel marketing options to clients to help diversify their marketing strategies,” said Ms. Amato. “I am excited to bring my direct marketing knowledge, as well as my knowledge of a niche market like the arts, to ALC. It is my goal to continue to work with clients whose mission I believe in, to help them grow and increase their response rates, as well as plan their campaigns and post-campaign analysis.”
“I am very excited to have Jill join our Data Acquisition team,” said Susan Rappaport, President and Chief Operating Officer. “Her experience in non-profit really compliments ALC’s portfolio of accounts within the performing arts world, and adds depth and dimension to an already diverse and talented group. ALC’s spectrum of multi-channel Smart Data solutions will allow her to help clients significantly improve and expand their programs beyond traditional direct mail.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.