PRINCETON, NJ – ALC, Inc. (www.alc.com) has partnered with J. Jill in an effort to grow usage of their postal data within traditional and secondary markets. ALC, an industry-leader in data-driven marketing for over 38 years, has a long and successful history working with specialty retailers like J. Jill to develop and identify new and innovative strategies to grow revenue.
J. Jill was founded in 1959 as a single retail store, but has since evolved into a unique retailer of women’s specialty apparel, accessories and footwear, with a growing network of retail stores, a catalog and an ecommerce website.
A trusted brand known for its friendly customer service and a curated collection of the latest fashions, J. Jill’s goal is to make fashion easily accessible for their customers – active, educated, and upscale professional women. J. Jill customer demographics make them ideal prospects for non-profits, home, gift, travel, financial services and numerous other categories.
In ALC’s initial analysis of J. Jill’s data, they found that the majority of usage came from the core apparel market, with only a handful of mailers accounting for the bulk of the volume. ALC aims to leverage J. Jill’s established and loyal customer base to identify new opportunities for growth and develop strategies for monetizing their data with a concentration in secondary markets.
“We are really excited about working with the J. Jill team,” said Bruce Kimmel, Vice President of Data Management at ALC. “After analyzing their current program, we were able to identify numerous opportunities to dramatically grow their revenue. J. Jill is one of the few companies that is seeing their customer base grow year over year, and that growth should translate into great results for mailers using their data.”
“I am looking forward to working with the ALC team again,” remarked Marcy Dennison, Senior Director of Marketing at J. Jill. “They presented us with a comprehensive Data Monetization Strategy that outlined areas in which they see opportunities for growth and a methodical approach for tapping those opportunities. Their plan included innovative ways to segment and enhance our data, making it more applicable to out-of-category mailers. ALC will be deploying a deep bench of seasoned professionals on our account, and we are confident they will deliver on their plan.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.