PRINCETON, NJ – ALC, Inc. (www.alc.com) has partnered with Nasco in an effort to help the long-time education and agricultural supply catalog giant expand its business and increase revenue. ALC, an industry-leader in data-driven marketing for over 38 years, has a long and successful history working with catalog publishers like Nasco to devise innovative and strategic methods for expanding their existing audiences and exploring new avenues for business.
Nasco, which publishes over 21 different catalogs serving the needs of education, healthcare, agriculture and lab sampling in all 50 states, has been a pioneer in the mail-order catalog business for over 75 years. With a host of yearly educational catalogs and titles like Good Time Attractions and Farm & Ranch, Nasco offers thousands of convenient and affordably priced products for teachers, healthcare and EMS professionals, and even farmers and ranchers.
ALC’s dedicated data acquisition team aims to help Nasco step outside the box and broaden their reach to bring their 96,000 affordably priced mail-order products and quality service to new customers and new industries around the world. As the company looks to branch out and explore new opportunities, one of the key components of ALC’s partnership with Nasco will involve developing a strategic approach for targeting new audiences and potential revenue sources, as well as determining the key influencers making purchasing decisions in these industries.
“I am excited to be working with ALC on Nasco’s list management and brokerage,” said Glen Beasley, Director of Customer Marketing at Nasco. “ALC has always been at the top of the list and data game, so when it was time to find a new partner there was no other company on my list.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.