PRINCETON, NJ — ALC, (www.alc.com) has been awarded data management of Newsmax postal files, and is charged with leveraging its audience to a wide range of direct marketers looking to reach a fervent and growing constituency of conservative baby boomers.
Newsmax, an award–winning monthly magazine, features sharp and non–biased commentary from a host of well–respected personalities and delivers timely, relevant reporting on the many pertinent social, political and economic issues that continue to shape our nation’s discourse. Passionate about their health, their wealth, and their lifestyles, Newsmax readers have proven responsive to offers that align with their ideals and interests.
Newsmax offers a unique constituency that is engaged with the topics and trends of today. With an average net worth of $685,000, Newsmax readers are prime prospects for conservative politics, health, travel, financial services, general merchandise and insurance offers. They are also cause–oriented philanthropists who donate to a variety of social, religious and humane organizations.
“The ALC team convinced me that there is considerable untapped potential for expanding penetration in both existing and new markets” said Laura Vail, Group Publisher at Newsmax Media, Inc. “These times demand fresh thinking and tactics, ALC definitely brings that to the table”
“Newsmax is a perfect fit with our portfolio of affluent, educated and politically astute audiences”. There is no lack of opportunities to spark new interest and growth,“ noted Kerry Fischette, Vice President, Data Management at ALC. ”The ALC Team is excited about the partnership”.
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data–driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.
Newsmax is an award –winning monthly magazine providing its audience of conservative baby boomers a non–biased approach to in–depth current events, political, economic and cultural reporting.
To learn more about Newsmax or to place a test, please contact:
Michael Auriemma, ALC
Click here to view the Newsmax datacard.