PRINCETON, NJ – Since 2001, the Nuclear Threat Initiative (NTI) has been committed to reducing the risk of catastrophic threats from weapons of mass destruction and disruption from nuclear, chemical, biological, radiological, and cyber-nuclear sources by collaborating with partners worldwide to raise awareness and advocate for creative solutions.
NTI has chosen ALC, Inc. (www.alc.com), the leader in the field of data-driven marketing, to focus its talent, experience and strategic expertise to help them achieve their incredibly important mission.
ALC will develop and implement its proprietary smart data solutions to uncover fresh sources of prospective donors to NTI, improve their fundraising performance and increase their end-of-year campaign response.
“With ALC’s help, we are reaching new audiences and raising awareness about the risks of catastrophic threats, while broadening our donor base and strengthening our financial sustainability at the same time,” said Jennifer Broome, Chief Development Officer at NTI.
“We are extremely proud to be able to partner with the Nuclear Threat Initiative,” said Jill Amato, Senior Account Director of Data Acquisition at ALC. “Their mission to foster peace and reduce the risk of nuclear weapons, not only for Americans but for the rest of the world currently living under this threat, is an inspiring one. We will deploy ALC’s deep analytics and proven donor acquisition tools to identify and target those most likely to give and support their ambitious initiative.”
“We are confident in our ability to improve NTI’s end-of-year campaign response and uncover new donors, and our innovative and unique donor acquisition strategies will help NTI generate a much stronger campaign response, bringing them closer to achieving their mission,” she said.
Founded in 2001 by former U.S. Senator Sam Nunn and philanthropist Ted Turner, NTI is guided by a prestigious, international board of directors and a high-level advisory board. Sam Nunn is chief executive officer, and Joan Rohlfing serves as president. NTI designs innovative threat-reduction projects that show governments the way and build momentum and support for action. They work with presidents and prime ministers, scientists and technicians, educators and students, and people from around the world to raise awareness and advocate for creative solutions.
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. ALC’s innovative and unique data monetization platform includes traditional data and insert management, ultra-data hygiene and modeling, digital data sales and marketing, database sourcing and participation, multichannel retargeting and brand extension. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. Over the past 38 years, ALC has generated more than $4.6 Billion in incremental income for its clients and partners. For more information, visit www.alc.com.