March 10, 2016
PRINCETON, NJ – Industry-leading data marketing services provider, ALC, Inc. (www.alc.com), has brought Peter Brent on board to serve as the Senior Production Manager of DataCentrix, ALC’s data processing division.
Prior to joining ALC, Mr. Brent spent 15 years at Trinity Direct, a full-service list brokerage and list management firm serving the nonprofit community. There, he rose to Vice President of Computer Services, where he led the Merge/Purge and List Rental Fulfillment team, and played a pivotal role in leading their growth in the direct mail and nonprofit sectors. He has worked with such clients as the Children’s Aid Society and the Catholic Medical Mission Board, among many others.
In his new role at ALC, Mr. Brent brings with him invaluable experience in working with nonprofits – experience that will aid him in leading the initiative to grow ALC’s ever-expanding list of nonprofit clients, ultimately transforming DataCentrix into a leader in data processing services throughout the industry.
“Peter Brent brings a unique perspective to ALC when you combine his Merge Purge and Data Processing experience with his background working in the nonprofit sector,” said Michael Reckinger, Vice President of DataCentrix. “The addition of Peter to an already seasoned DataCentrix staff gives us unprecedented bandwidth and leverage as we look to expand our portfolio. We are very fortunate to find an individual of Peter’s caliber at this stage in our development.”
“In joining ALC, my goal is to make DataCentrix the first name that comes to mind when one thinks of optimizing databases using technologically-advanced, cutting-edge marketing intelligence and one-of-a-kind technical expertise,” explained Mr. Brent. “We have a shared vision of expanding the capabilities of DataCentrix through acquiring like-minded, talented individuals and providing best-in-class data processing services for our clients.”
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. The company employs some 200 data marketing professionals in its Princeton, NJ, headquarters and eight sales, marketing and account management locations around the country. ALC provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information, visit www.alc.com.