You’ve spent a lot of money on your website, and on marketing that’s intended to drive people to your website. I mean, A LOT of money. And there’s nothing wrong with that! After all, your website is the gateway for your brand in today’s digitally dominant society.
Like many others, my first impression of the brands that I come in contact with on a day-to-day basis is usually through their website – and I can certainly tell when a company has spent a lot of money on making it the best representation of their brand that it can be.
But all of that money is going to waste.
Or, rather, MOST of that money is going to waste. It doesn’t matter how user-friendly your interface is, or how informative and well-written your blog posts are, or how attractive the people in your stock photos appear – the fact of the matter is, you’re losing about 98 out of every 100 people who visit your site.
Is there a solution to this expensive problem? How about having the ability to identify those 98 anonymous visitors that slip away into the night unnoticed – is that something you’d be interested in? Of course it is!
Let’s take a look at the numbers for a second, strictly #FactsOnly:
- 99% of first-time visitors to your website aren’t ready to buy. That’s an astounding figure really, and it points to a key attribute that most online consumers share in today’s ultra-competitive world of ecommerce: the number of options available to us have allowed consumers to be selective when it comes to making purchases. Out of every 100 first-time visitors to your site, 99 of them leave without buying – that’s 99 potential customers gone with the wind. Money slipping through your fingers…
- 95% of website visitors don’t provide an email address. This is another telling statistic: Out of every 100 visitors to your site, you’re only gathering information about 5 of them, meaning the other 95 are unknown. That’s 95 prospective customers, who are clearly interested in your brand enough to check out your website – the perfect people to target – fleeing without leaving a trace.
- 68% of shopping carts are abandoned. We’ve all done it – we’re shopping online, we add a few things to our cart, then we start to second-guess. Maybe we head to another website to do some price comparisons and then never return. Or maybe we got distracted because we remembered it was #ThrowbackThursday and we forgot to post to Instagram. Whatever it is, that’s a large percentage of people getting right to the precipice of making a purchase…but ultimately falling short.
The bottom line, is that hundreds of billions of dollars are spent each year on making attractive, user-friendly websites, and designing marketing to drive consumers to those websites to make purchases. But if most people are leaving empty-handed, then what’s the point of it all?
By being able to not only identify those anonymous website visitors, but also retarget them via multiple responsive marketing channels – including direct mail and email – you’re suddenly uncovering a gold mine of potential customers and driving your ROI to new heights.