Email – the king of digital marketing – is just as popular with consumers as it’s ever been. That’s not the problem. So what is it that’s been keeping email marketers awake at night, desperately searching for answers like Russell Crowe in A Beautiful Mind?
Stagnant list growth.
We live in an “always-on” culture that seems to revolve around our ubiquitous use of digital technology. Email comes in a steady stream at all hours of the day and night and we’re alerted with notifications, alerts, and badges that demand our attention.
A recent study conducted by Adobe revealed that workers spend an average of 7.4 hours each weekday checking email – 4.1 hours for work email and 3.3 hours for personal email.
But with an exploding population of consumers both young and old that remain tethered to their devices and locked in to email, there is one problem that many email marketers still can’t solve: how to grow their subscriber lists.
A new Clutch study that surveyed 303 email marketers from mainly B2C companies showed that when it comes to email, the biggest challenges that marketers face involve growing their subscriber list and utilizing strategic targeting to reach more prospects. In fact, 38% of all respondents indicated that growing their subscriber list was their biggest challenge, while another 40% claimed that targeting and segmenting was their primary challenge.
These issues highlight a growing concern within the world of email marketing – despite the fact that many consumers have easier access to email than they’ve ever had, it’s becoming increasingly harder to find new subscribers.
According to the aforementioned Clutch survey, opt-in forms, social media and online purchases were the top three methods that email marketers used to build their lists.
What if there was another way?
Thousands of online visitors pass through your site each and every day, but only a fraction of them will actually engage and become prospects. But these anonymous visitors to your website – even the 95% that come and go without leaving a trace – are already providing you with invaluable insight into their intent and their inclinations via the pages they view, the links they click, and even how long they spend on your site.
Remarketable is the first multichannel marketing method to convert real-time website browsing behavior into mailable, reachable names for email and direct mail. Utilizing a full universe of third-party data, Remarketable allows you to optimize the value of your website traffic to tap into a fresh source of new prospects.
To learn more about Remarketable and how it can help you get rid of your email list-growth blues, contact ALC.