The average consumer is bombarded by more than 5,000 advertising and branding messages every day. You can imagine that after a while, all these messages begin to seem like white noise to the average consumer.
So how do you cut through that noise to identify your best customers and prospects, speak to them in a language they understand, via the communication channels they prefer, at the moment they are ready to take action?
Remarketable is the first multichannel marketing method to convert real-time website browsing behavior to mailable, reachable names for direct mail, allowing you to optimize the value of your website traffic and drive transactions.
Thousands of online visitors pass through your site each and every day, but only a fraction of those “digital window shoppers” will actually engage and become viable leads – even fewer will translate into revenue. But these anonymous visitors to your website – even the 95% that are not converted to leads – are already providing you with invaluable insight into their intent and their inclinations via the pages they view, the links they click, the items they add to their cart, and even how long they spend on your site.
So what sets Remarketable apart from other multichannel retargeting platforms?
- Anonymous Visitors—Remarketable targets anonymous visitors to websites, in addition to known users in a CRM database.
- 3rd Party Data Enhancement—Remarketable integrates web browsing behavioral data with a comprehensive universe of 3rd party data attributes to ensure the most effective targeting and audience segmentation.
- Highest Match Rates—Remarketable provides the absolute highest match/addressable rates of the visitors to a website—including both net new prospects as well as dormant or lapsed donors—via our proprietary match/identify network.
- Multichannel Opportunities—Remarketable currently offers 3 product applications, each of which can be implemented independently or in combination as part of an integrated program with optimization across all 3 channels.
Of course, in today’s online world where data is king, the issue of privacy compliance is always at the front of consumers’ minds. Remarketable is highly compliant and uses rigorous data segregation practices, employing a “privacy-by-design” platform, as well as providing clear, meaningful, prominent notice describing data model use and industry-sanctioned opt-out choices.
The future of direct marketing lies in the hands of those that can successfully combine the vastness of website browsing data, with the power and efficiency of direct mail, email and social media. With a tech-driven approach that will determine the most effective frequency, messaging, and media mix for your current customers and potentially your “unidentifiable visitors”, Remarketable brings all of this to the table.
In doing so, a whole new world of untapped marketing potential is uncovered, providing retailers, financial services, automotive, travel, B2B marketers and nonprofits, with a more productive method for turning website browsers into committed, long-term, high-value customers.