Donn Rappaport
Chairman
Since founding ALC in 1978, Donn has been the essential architect of the company’s outstanding record of success, building it—through a combination of organic development, aggressive recruiting, and strategic acquisitions—into the industry’s leading provider of data marketing services.
Under Donn’s leadership, ALC provides its clients with a wide range of leading-edge research, analytic, sales and marketing capabilities specifically geared to enable them to acquire new customers profitably, and to retain and maximize the value of each and every one.
A frequent speaker and writer on direct marketing, Donn served as Chairman of the Direct Marketing Association (DMA) Board of Directors from 2007-2008; he is former Chairman of the DMA Board of Directors Standing Committee on Ethics and Privacy; he was a co-author of the DMA’s List Leaders Basic Training Manual; a past Chairman of DMA List Leaders; a past Chairman of List Day; and as a Member of DMA Environmental Task Force, he co-authored “The DMA Environmental Resource for Direct Marketers.” In 1999, he received the DMA's prestigious “Leader of the Year” award.
Upon graduating from Penn State University in 1972, Donn began his career as an advertising copywriter in New York City, rising to become General Manager of Schwab Beatty, the pioneering direct marketing group of Marstellar Advertising. It was there that he first perceived the need for a more sophisticated, technology-driven means of gathering, organizing, analyzing, and utilizing marketing information. Today, ALC is widely recognized as a pioneer in the innovative use of data to enable its clients to grow, increase market-share, and improve profitability.
The Rest of Donn's Story
Major accomplishment: Founded a multi-billion dollar industry in a farm house
Pet peeve: Foul shots that decide games
Favorite writer: John Caples (who?)
Kids: Enough to swing a Florida election
Favorite musical group: Still Dead
DOB: Older than you but still young at heart
Last job: Can't remember
Ambition: His own wing at the Smithsonian
Closest competitor: Used to work for me
Kudos: See index
Contact Donn at 609-580-2505