Client News
Our Iowa Magazine Presents List of Midwestern Consumers
Our Iowa Magazine Launches New Midwestern Consumer Subscriber File
List of Primarily Small Town and Rural Homeowners Available at ALC
Princeton, NJ — After a hugely successful launch in 2007, Our Iowa Magazine named ALC Data Management to manage its growing list of subscribers. The magazine has built a strong following by featuring contributions shared by local Iowans. Regular columns include “Country Characters,” “Recipes They’re Proud to Share,” and “Prettiest Farm in Iowa.”
“Our subscribers are leaders in their communities, large and small, whether they’re in the city or a rural area,” said Jerry Wiebel, Editor of Our Iowa Magazine. “The magazine allows Iowans to talk to each other across the state. Reading each issue is like sitting at your kitchen table and chatting with neighbors who share interests similar to yours.”
“When Iowans establish loyalty with a brand, they bring with them their friends and family,” said Lori Magill-Cook of ALC. “It shows in the high pass-along readership of the magazine and the success that advertisers have with it.”
Our Iowa Magazine has enjoyed tremendous success through its unique style of community building. While many subscribers live in Iowa’s major metro areas including Des Moines and Cedar Rapids, the majority of the magazine’s subscribers reside in small towns and rural areas throughout the state. Therefore many rely on direct marketers to meet their varied consumer needs via mail order and online channels.
The subscriber file has been overlaid with data to discover key demographics and lifestyle characteristics.
Our Iowa Subscriber Demographics
• 64 average age
• 74% married
• 97% own a home
• 51% have an income of $50,000+
• 42% have a net worth of $100,000+
• 95% have a credit card
• 95% use the internet
• 89% are mail order buyers
Top Lifestyle Interests Among Readers
• Reading
• Home Improvement
• Electronics/Computer
• Home Furnishings/Decorating
• Cooking
• Gardening
• Crafts
• Exercise and Health
• Domestic Travel
55,000 Our Iowa Magazine Subscribers @ $105/M
Living an average of 15 years in their homes, Our Iowa subscribers are leaders in their communities who influence their neighbors. They have the disposable income and proven mail order interests to buy products and services direct.
For more information about Our Iowa Magazine please contact Sara Jones at 609-580-2539.
4/5/2010 11:54:07 AM