Corporate News
5/3/2010 4:04:18 PM
ALC Milestones Website Launch Provides Easy Access to Trigger Data
ALC Milestones Website Launch Provides Easy Access to Trigger Purchase Data
Princeton, NJ—ALC Milestones, the life stage marketing arm of ALC SMART Data Solutions, has launched a new website to connect direct marketers with individuals making purchases based on achieving specific milestones in their lives. ALC Milestones sources and compiles the premier databases of consumers seeking a variety of products and services triggered by changes to their life stages.
The new website at www.ALCmilestones.com offers access to unique databases unavailable elsewhere, plus insightful content focused on meeting the needs of customers as they experience important life events.
“Life’s big milestones, from going off to college to getting married to buying a new home, always lead to significant spending spurts in targeted categories,” said Emily Briody, Milestones PRO of ALC. “If timed just right, savvy marketers can be there at the precise moment when decisions are being planned or made. Our new website helps marketers understand the big picture of Milestones marketing and the events around which successful campaigns can be mounted.”
The website also provides links to datacards for the latest counts and pricing, a listing of major users by category, and information on how ALC Milestones data is gathered and deployed to build successful marketing campaigns. A “News and Insights” section informs visitors of ALC Milestones product updates, new data products, and market intelligence.
ALC Milestones presents an extensive amount of market intelligence for each contact. Demographics including age, income, and home value complement milestone specific types of data such as baby due date, mortgage amount, and college level. In addition to providing the most accurate life stage data in the industry, ALC Milestones specialists assist marketers with specific selection criteria necessary to reach the right consumers for niche markets.
Milestone Categories Available through ALC Include:
• New Movers & Home Owners
• Newly Engaged & Newlyweds
• Expectant Parents
• Newly Divorced
• Empty Nesters
• High School & College Students
• Auto Ownership
• Mobile Phone Numbers
To learn more, visit www.ALCmilestones.com, or contact Emily Briody at (609) 580-2971.
About ALC Milestones
Celebrating 30 years of "Leading the Evolution," ALC (www.alc.com) enables clients to grow, increase market share and improve bottom-line profitability through the innovative gathering, application, and integration of marketing data. ALC's Milestones Division is dedicated to helping marketers connect with the right customers at the perfect moments in time with their products and services.