ALC Digital Solutions are driving the marriage of off-line data with digital media
It’s no secret that digital media continues to explode: According to industry studies global spending on digital advertising now represents more than a quarter of all media spend.
What is less known is that this really spectacular growth has taken place despite the fact that the digital media business has been built on a shaky foundation of inferior data. If we know your email or IP address, what do we really know about you? What you’ve done on our site. What you’re willing to tell us about yourself. And maybe we can even extrapolate some level of your “intent to buy.” Not much. And the accuracy of on-line data is suspect, to say the least.
The value of ground-truth data
Now contrast that with postal-based, “ground-truth,” data. If we have your street address, we have access to a wealth of information about you. About who you are, how you live, where you spend your money and what you spend it on. Because a street address serves as a fixed anchor, we can attach additional data attributes from thousands of 3rd party data sources to it. And the data is accurate.
Until now, digital media practitioners didn’t care much about data quality. They were trafficking in eyeballs. And (to them) all eyeballs were essentially the same. But that’s changing. On-line marketers are coming to recognize the value of data accuracy, targeted messaging, market segmentation, profiling and modeling—the mainstays of direct marketing.
The result: Ground-truth data enables us to eliminate 90% of the waste associated with traditional digital display advertising—and achieves click-through rates that are 2 to 5 times higher than those of traditional display campaigns.
Digital Smart Data Solutions
ALC also offers digital access to our proprietary Omni-Channel databases. Here, you can identify and connect with your precisely targeted market via direct mail, email, digital display, telephone, social and addressable TV.
- Wealth Window™ – Your multi-channel, data-rich portal to the top tier of America’s wealthiest, most influential individuals and families
- ALC B2B™ – Offers you unrivaled depth, breadth, and targeted segmentation to reach America’s business and professional decision-makers
- ALC MD+™ – The cure for what ails your healthcare marketing strategy. Delivers the broadest, deepest, and most highly-targeted array of medical professionals
- Link2Me™ – Powered by the vast LexisNexis data resources at its core, Link2Me enables you to make the critical links required to make high-value connections with your customers and prospects
- Milestones™ – Target individuals based on the life-stage events that trigger a full array of lifestyle and purchasing decisions
- Newborn Network™ – The industry’s number one source of new and expectant parents, complete with comprehensive coverage, deep segmentation and selectivity, and multi-channel access
- WIP™ –The whip-smart, omni-channel solution to reaching America’s Wealthiest, most Influential, and most Powerful people. Period
Untapped Revenue with ALC’s Match Partner Network (MPN)
MPN is a simple, secure and privacy compliant program specifically geared to enable our clients and partners to generate additional bottom-line income from their web traffic and email registrations, without cannibalizing other revenue streams.
Find out how you can put ALC Digital Solutions to work to grow your business.
For more information contact:
Executive Vice President, Strategic Planning
In the modern world, Data drives marketing. But how did this come to be? And is there such a thing as too much data? Check out the ALC infographic on the evolution of data. See where we’ve come, where we are going, and how you can use data to break through the noise in the marketplace by making your communications personal.