Unprecedented Access to Wealth, Influence & Power
ALC provides access to digital audiences that matter. These are the movers and shakers in influential sectors of society who set the direction for everything from business budgets to personal indulgences and important family purchases.
The Power of Postal
All of our audience records start with a postal address as the foundation. Postal data is the verified and accurate physical address of an individual. It serves as an anchor for attaching a myriad of additional attributes – lifestyle data, demographics, purchase histories, attitudes and more – and provides a 360-degree profile rather than a one-dimensional view of a customer or prospect. While many digital audience sources rely on scores, models or surveys, ALC utilizes ground truth data, linked to a specific individual, to drive results.
Scale Plus Precision Segmentation
ALC Digital Audiences™ offers huge homogeneous audience categories that can be further refined at a granular level – more than 700 targeted audience segments allow marketers to target with scale and minimize waste. Audience categories include:
- ALC B2B™ – Access to business decision makers, from SOHO entrepreneurs to Fortune 500 executives
- Wealth Window™ – The top 1% of consumers based on positions, possessions and proclivities
- ALC MD+™ – Comprehensive coverage of healthcare providers with unparalleled selectivity
- Newborn Network™ – Reach new and expecting parents with a multitude of needs
- WIP™ – Connect directly with the top influencers in society who are shaping the future of American attitudes, opinions, culture and trends
ALC Digital Audiences can boost your ROI as they have for countless national brands for over 35 years.