The industry’s number one source of new and expectant parents, complete with comprehensive coverage, deep segmentation and selectivity.
The birth of a child triggers a substantial wave of purchasing – before and after the arrival – that outpaces nearly every other milestone in life. In fact, families outspend childless couples 2-to-1 on a variety of products and services. Be among the first to reach these new and soon-to-be new Moms and Dads—their loyalty will pay dividends for years to come.
ALC and Experian Marketing Services have joined forces to create Newborn Network. Utilizing Experian’s superior data compilation and aggregation techniques and ALC’s innovative approach to personal data marketing, this program captures more than 80% of all U.S. births.
You can deploy Newborn Network to drive omnichannel marketing campaigns across direct mail, email, digital display, social and addressable TV – and leverage Newborn Network data for Customer Profiling, Modeling and Scoring, Data Enhancement and Licensing.
Find out how the ALC Newborn Network can positively impact your marketing ROI
For more information, visit alcmilestones.com or contact:
Executive Vice President, Smart Data Solutions