Is There a Cure for Those Email List-Growth Blues?
Email – the king of digital marketing – is just as popular with consumers as it’s ever been. That’s not the problem. So what is itREAD MORE
A Remark(et)able Solution for Making Retargeting Personal
The average consumer is bombarded by more than 5,000 advertising and branding messages every day. You can imagine that after a while, all these messages beginREAD MORE
Hotline Bling: Recency Matters in Remarketing
We live in an age of short attention spans and instant gratification. Be honest, how many of you scrolled to the bottom of this post toREAD MORE
You Snooze, You Lose: How to Take the Smart Approach to Smart Data
There’s an interesting correlation that exists between marketing analytics and sports analytics. In the world of marketing, analytics help companies determine who to target, how toREAD MORE
There’s Still Only One Undisputed King of Response Rates
Think about all of the things in your life over the past two decades that have become digitized. Actually, don’t do that. You probably have otherREAD MORE
The Rise of Ad-Blockers: Winter is Coming for Digital Marketers
A day of reckoning is coming soon for digital marketers – and it won’t be pretty. Digital display ads are under attack and it might be tooREAD MORE
Know Thy Customer: Why is Customization So Important in Marketing?
If there’s one thing that’s true about human beings, it’s that we love when something is made just for us. This is certainly true when itREAD MORE
You’re Losing 98 Percent of Your Website Visitors – How Do You Get Them Back?
You’ve spent a lot of money on your website, and on marketing that’s intended to drive people to your website. I mean, A LOT of money.READ MORE
If You’re Only Retargeting with Display Ads, You’re Really Missing Out
Camping season is in full swing once again, and my wife and I love to go camping – but we’re sorely in need of a newREAD MORE
Retargeting Website Visitors with Direct Mail? Not Only Is It Possible – It’s Profitable
The first time you noticed it, it probably freaked you out a little – it’s okay to admit that. I mean, just a few moments agoREAD MORE