ALC MarketWatch
ALC's MarketWatch, the must-read newsletter from ALC is now Monthly. We still
scan the top publications to keep you in touch with key direct marketing
news.we just do it more often! Look for us in your e-mail box every month with
all the news that is NEWS in your industry.
The U.S. Postal Service reported a strong first
quarter with a 5.5% increase in mail volume and a net income of $1.7 billion.
Most of the increase was in financial mail and catalogs. Also, the USPS Board
of Governors directed management to prepare a rate case filing with the Postal
Rate Commission to cover an escrow requirement of $3.1 billion resulting from
changes set forth in the Postal Civil Service Retirement System Funding Reform
Act of 2003. The escrow must be established by Sept. 30, 2006.
The Federal Communications Commission has declined to
exempt specific industries from the national no-call list, but issued a
clarification to the existing-customer exemption to strike a balance between
business and privacy interests. The FCC said it would not make exemptions to
the no-call list for certain industries. The FCC also ruled that contracts
companies have with consumers signify an existing business relationship with
those consumers allowing companies to continue to call consumers with whom they
have contracts under the list’s existing business relationship exemption. The
ruling should be significant for industries such as banking, lending and
insurance.
The FCC announced the release of a list of wireless
domain names to prevent commercial e-mailers from sending solicitations to
wireless e-mail addresses. The CAN-SPAM Act prohibits sending unsolicited
commercial e-mails and text messages to wireless devices such as cell phones.
Commercial e-mailers will have 30 days to cease e-mailing the domain names and
must download updates from the list at least once a month.
American Express Publishing
Corp. reported that Travel + Leisure extended its reach down under this September
with the launch of Travel + Leisure Australia. This newest edition of the
U.S.-based magazine joins other overseas efforts such as Travel + Leisure en
Español, Travel + Leisure Russia and Travel + Leisure Turkey. The first issue
will have distribution of 60,000 with circulation consisting of paid
subscriptions, newsstand sales and controlled circulation. Travel + Leisure
Australia will publish 10 times yearly and have a cover price of $6.95
(Australian dollars).
The New York Times Company reported that it
agreed to buy Internet content provider About.com from magazine publisher
Primedia Inc. for $410 million in cash. Primedia acquired About.com in 2000 in
a stock swap valued at $690 million. The Web site About.com offers nearly 500 guides who create sites on
thousands of topics from personal finance to consumer electronics. It attracts
22 million unique visitors each month, according to About.com. The Times said
it expected the acquisition to add to its earnings in 2007.
Wal-Mart Stores Inc., the world's largest retailer, reported a 16.2% increase in profits
for its fourth quarter, beating Wall Street expectations. Its earnings for the
full year topped $10 billion for the first time. Wal-Mart earned $3.16 billion
for the three months ended Jan. 31, up from $2.72 billion a year ago.
Wal-Mart's overall revenue rose to $83.02 billion from $75.19 billion a year
earlier.
Nordstrom Inc. reported a 34% increase in its quarterly
profit, helped by a better-than-expected increase in same-store sales as the
upscale department store chain focused on keeping a lid on expenses. The
retailer also raised its full-year profit forecast for 2006 above average Wall
Street forecasts and said it had record sales during the critical holiday sales
period. Earnings for the fiscal fourth quarter ended Jan. 29 increased to
$140.0 million, from $104.3 million a year earlier.
Target Corporation, the second-largest U.S. discount retailer,
reported quarterly profit rose on 11% sales growth. Profit increased to $825
million in its fiscal fourth quarter from $823 million a year earlier.
Sears,
Roebuck and Co. unveiled a midsize, off-mall store format this week that
leverages its merger with Kmart Holding Corporation. The first 25 Sears
Essentials stores are scheduled to open this spring. They will offer
traditional Sears items such as appliances, lawn and garden, tools,
electronics, apparel and home fashions along with products found at Kmart, such
as health and beauty, pantry, household and paper products, pet supplies and
toys. Kenmore, Craftsman and
Apostrophe which are Sears brands will be part of the merchandising mix. There
is no official word yet on whether Kmart brands such as Martha Stewart Everyday
and Thalia Sodi will be included.
Redcats USA will launch two outlet catalogs and companion
Web sites. The Chadwick's Outlet Catalog is to mail March 1. However,
COBoutlet.com will be active starting today. The catalog and Web site will
feature missy apparel and home fashion items. The Brylane Outlet Catalog is to
mail in early April. A companion site, BCOutlet.com, opens March 23. The
catalog and Web site will offer plus-size apparel for men and women as well as
home lifestyle products. The new outlet titles will feature brand-name fashion
and home merchandise from all 10 Redcats USA brands at 30% to 80% off original
prices. New merchandise will be added to both outlet Web sites daily.
Kintera Inc., a provider of software and services to
nonprofits, reported that it partnered with the Association of Fundraising
Professionals to provide the group with Internet technology. The company will
offer its Kintera Sphere enterprise-level platform to the international
nonprofit organization and its more than 170 chapters in the United States, Canada,
Mexico and East Asia.
The World Monuments Watch was established in 1995 with
the announcement of a $5 million commitment over five years, the largest single
grant ever made by the American Express Philanthropic Program to the WMF, a
non-profit, New York-based international organization dedicated to preserving
the world's cultural and architectural heritage. In 2000, the company announced
that it would renew its commitment by contributing another $5 million through
the year 2005, bringing its total investment in the Watch to $10 million over
10 years.
MasterCard
International reported strong performance results for the fourth quarter and
full-year 2004, demonstrating positive growth across all regions and in key
measures of success in the payments industry. In 2004, cardholders worldwide
used 679.5 million MasterCard-branded cards for nearly 16.7 billion
transactions, generating gross dollar volume (GDV) of $1.5 trillion, an
increase of 10.6 percent over 2003.
Visa
USA introduced its small business spending forecast and segmentation analysis,
providing a long-range and comprehensive view into the future growth of small
business spending in the United States. This analysis, part of Visa's
broader Commercial Consumption ExpenditureTM (CCE) initiative, is
the latest in a series of analytical activities to further understand business
payment needs. The small business segment - businesses with under $25 million
in annual sales - accounts for one third of all expenditures by businesses
in the United States. According to Visa's CCE analysis, non-payroll
spending by U.S. small businesses will increase an estimated 5.4 percent this
year to $4.7 trillion, and expand further to reach $5.3 trillion in 2008.
The Labor Department reported that a total of 302,000
Americans filed applications for unemployment benefits last week, the lowest
level since Oct. 28, 2000. Last week, total claims fell by 2,000, the third
straight weekly decline. Analysts had been forecasting an increase of around
12,000, reflecting a predicted bounce up after the declines of 9,000 and 12,000
in the previous two weeks. Analysts said the decline in claims provided further
evidence that the labor market is continuing to show improvements with fewer
layoffs and more companies deciding to hire new workers. The four-week moving
average for unemployment claims dropped last week to 311,750, the lowest level
since Nov. 4, 2000.
Wine.com
increased sales of several products this Valentine's Day by tracking response
to its virtual catalog, e-mails and placement of promotions on its Web site.
They aimed to expand beyond simply offering wine as a gift during the holidays;
it focused its promotions not only on wine, but also chocolate, flowers, games
and other gifts. Valentine's sales were at
least 10 to 15 times higher then last year.
Black
Box Corporation reported that it’s mailing a new specialty catalog devoted to
wireless networking products and installation services. Black Box markets
products, services and technical support for data and voice networks in 141
countries. Its catalog titles include Structured Cabling Solutions, Wired
& Wireless and Cabinets & Racks. This past November it
introduced a catalog focused on security products. The 176-page Wireless
catalog showcases new and existing wireless networking products. It is aimed at
IT personnel in businesses of all types and sizes.
Dish Network customers can now shop for Sharper Image
products using their remote control. EchoStar Communications Corporation, the
parent company of Dish Network, partnered with Sharper Image for what is called
America’s first interactive shopping channel. Dish Network viewers with
receivers enabled for interactive TV can access an interactive Sharper Image
catalog through the Dish Home channel, choose the items they wish to buy, and
pay for them with secure credit-card ordering. Currently, select best-selling
products are featured on The Sharper Image channel.
Please join us in welcoming Bill Bittner to ALC as
the Vice President of Database Resources. He's responsible for many of the
duties that Betsy Whitthohn used to perform, and plans to use his background in
direct marketing database design and quantitative analysis to deepen client
relationships with DBR and ALC. Bill came to us from Register.com and has held
positions in such financial services and direct marketing consulting firms as
Western Union, American Express, OgilvyOne Consulting, and Management Science
Associates.
ALC just updated its
Therapists lists to create the most comprehensive, accurate lists of physical,
occupational, and respiratory professional available. Please give us a call at
1-800-ALC-LIST; we’d like to know more about your products and prospects so we
can deliver a list for your marketing campaign that’s sure to work for you.