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Monthly Percentage of Annual Mail Volume
Activity from 47 mailers
Observations
- January, February, and March continue to represent the highest mail volume months with 77% of the volume percentage in 2007.
- May and November declined, continuing the trend over the prior years.
- January (34.3%) mail volume percentage gained heavily in 2007, increasing over 78% in volume from 2006. The January spike is attributed to a few mailers who heavily increased their volume in January over prior years.
This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.