Seasonal Mail Trends-Business Publications

Business Publishing

Monthly Percentage of Annual Mail Volume

Activity from 216 mailers

Observations

May (12.7%) volume percentage continued to move upward for the third year in a row.
December (12.4%) volume percentage returned to prior levels after dropping in 2006.
From 2005-2007, December (11.4% Avg) represents the highest volume percentage month.

This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.



	Business Publishing Monthly Percentage of Annual Mail Volume Activity from 216 mailers Observations May (12.7%) volume percentage continued to move upward for the third year in a row. December (12.4%) volume percentage returned to prior levels after dropping in 2006. From 2005-2007, December (11.4% Avg) represents the highest volume percentage month. This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.