Seasonal Mail Trends-Children's Catalog

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Children's Catalog

Monthly Percentage of Annual Mail Volume

Activity from 112 mailers

Observations

October (21.5% Avg) continues to represent the largest volume percentage month from 2005-2007.
January (7.3%) volume increased nearly 100%, representing the largest gain over 2006.
August (6.7%) and November (10.9%) percentages continued to move downward for the third year in a row.

This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.



	ALC Home > Tools > List of Reports > Children's Catalog Children's Catalog Monthly Percentage of Annual Mail Volume Activity from 112 mailers Observations October (21.5% Avg) continues to represent the largest volume percentage month from 2005-2007. January (7.3%) volume increased nearly 100%, representing the largest gain over 2006. August (6.7%) and November (10.9%) percentages continued to move downward for the third year in a row. This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.
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