Children's Catalog

Monthly Percentage of Annual Mail Volume

Observations
- October (20.8% Avg.) continues to represent the largest volume percentage month over the three years.
- In 2010, January (6.3%) volume percentage decreased significantly after spiking in 2009.
- Over the three years, August-November represents the highest volume percentage months with 57% of volume hitting in these months.

This report is intended for sole use of our clients as a marketing tool.It was prepared using ALC's transactional data.We do not report the industry's complete history.